Diversity is not inclusion: a four-dimensional approach to corporate creative-intensive ecosystems
Abstract
This paper aims at presenting a four-dimensional approach to studying and managing creative-intensive ecosystems, namely flows, spaces, temporalities, and processes. The study departs from a sociocultural approach and draws on the authors’ qualitative research on innovation management, historical facts, and related studies on creativity. The research corpus includes 11 semi-structured interviews (13 hours and 37 minutes) with innovation managers with experience in large companies in Brazil and interpreted with a framework analysis technique. The text concludes that the potential of corporate creative processes lies in their ability to manage communication flows, spaces, temporalities, and processes that allow for systemic differentiation between more conservative social arrangements. The dimensions are deductively implied from the results of the framework analysis.
Keyword : communication, creativity, innovation, management, space, time
How to Cite
Josgrilberg, F. B., & Hashiba, L. (2024). Diversity is not inclusion: a four-dimensional approach to corporate creative-intensive ecosystems. Creativity Studies, 17(2), 407–418. https://doi.org/10.3846/cs.2024.16803
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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Aristotle. (2017). La Grande Morale. AH.
Bartlett, K. R., & Bartlett, G. C. (2019). The Renaissance in Italy: A history. Hackett Publishing Company, Inc.
Coulton, R. (2012). “The darling of the Temple-Coffee-House Club”: Science, sociability and satire in early Eighteenth-Century London. Journal for Eighteenth-Century Studies, 35(1), 43–65. https://doi.org/10.1111/j.1754-0208.2010.00351.x
Doorley, S., & Witthoft, S. (2012). Make space: How to set the stage for creative collaboration. Wiley.
Feld, B. (2012). Startup communities: Building an entrepreneurial ecosystem in your city. Wiley. https://doi.org/10.1002/9781119204459
Feng, Q., He, L., Yang, W., Zhang, Y., Wu, X., & Qiu, J. (2019). Verbal creativity is correlated with the dynamic reconfiguration of brain networks in the resting state. Frontiers in Psychology, 10. https://doi.org/10.3389/fpsyg.2019.00894
Fletcher, A., & Benveniste, M. (2022). A new method for training creativity: Narrative as an alternative to divergent thinking. Annals of the New York Academy of Sciences, 1512(1), 29–45. https://doi.org/10.1111/nyas.14763
Husserl, E. (1983). Ideas pertaining to a pure phenomenology and to a phenomenological philosophy. Martinus Nijhoff Publishers. https://doi.org/10.1007/978-94-009-7445-6
Galenson, D. W. (2009). Old masters and young geniuses: The two life cycles of human creativity. Journal of Applied Economics, 12(1), 1–9. https://doi.org/10.1016/S1514-0326(09)60002-7
Guilford, J. P. (1950). Creativity. American Psychologist, 5(9), 444–454. https://doi.org/10.1037/h0063487
Glaveanu, V. P., Hanchett Hanson, M., Baer, J., Barbot, B., Clapp, E. P., Corazza, G. E., Hennessey, B., Kaufman, J. C., Lebuda, I., Lubart, T., Montuori, A., Ness, I. J., Plucker, J., Reiter-Palmon, R., Sierra, Z., Simonton, D. K., Souza Neves-Pereira, M., & Sternberg, R. J. (2020). Advancing creativity theory and research: A socio-cultural manifesto. Journal of Creative Behavior, 54(3), 741–745. https://doi.org/10.1002/jocb.395
Global Ecosystem Dynamics Initiative; MIT D-Lab: Local Innovation Group. (2020). Ecosistemas de Emprendimiento Basados en Innovación en Iberoamérica: Resumen ejecutivo Ciudad de México. MIT D-Lab.
Harari, Y. N. (2015). Sapiens: A brief history of humankind. Harper.
Howkins, J. (2010). Creative economy + innovation culture. Creative ecologies: Where thinking is a proper job. University of Queensland Press.
Kenett, Y. N., Medaglia, J. D., Beaty, R. E., Chen, Q., Betzel, R. F., Thompson-Schill, Sh. L., & Qiu, J. (2018). Driving the brain towards creativity and intelligence: A network control theory analysis. Neuropsychologia, 118(A), 79–90. https://doi.org/10.1016/j.neuropsychologia.2018.01.001
Land, G., & Jarman, B. (1993). Breakpoint and beyond: Mastering the future – today. HarperBusiness.
Luhmann, N. (2016). Sistemas sociais: esboço de uma teoria geral. Vozes.
Malinin, L. H. (2016). Creative practices embodied, embedded, and enacted in architectural settings: Toward an ecological model of creativity. Frontiers in Psychology, 6. https://doi.org/10.3389/fpsyg.2015.01978
Maturana, H. R., & Varela, F. G. (1995). A árvore do conhecimento: as bases biológicas do entendimento humano. Editora e Promotora de Eventos.
Maturana, H. R., & Varela, F. J. (1980). Boston Studies in the Philosophy of Science: Vol. 42. Autopoiesis and cognitition: The realization of the living. D. Reidel Publishing Company. https://doi.org/10.1007/978-94-009-8947-4
Merleau-Ponty, M. (2001). Phénoménologie de la perception. Gallimard.
Osborn, A. F. (1953). Applied imagination: Principles and procedures of creative thinking. Charles Scribner’s Sons.
Rampley, M. (2008). Innovation observed: Niklas Luhmann and the theory of creativity. https://www.academia.edu/4896953/Innovation_Observed_Niklas_Luhmann_and_the_Theory_of_Creativity
Ritchie, J., & Spencer, L. (1994). Qualitative data analysis for applied policy research. In A. Bryman & R. G. Burgess (Eds.), Analyzing qualitative data (pp. 173–194). Routledge. https://doi.org/10.4324/9780203413081_chapter_9
Runco, M. A., & Jaeger, G. J. (2012). The standard definition of creativity. Creativity Research Journal, 24(1), 92–96. https://doi.org/10.1080/10400419.2012.650092
Santos, M. (2023). A Natureza do Espaço. Editora da Universidade de São Paulo.
Schumpeter, J. A. (1961). Capitalismo, Socialismo e Democracia. Fundo de Cultura.
Simonton, D. K. (2018). Creative ideas and the creative process: Good news and bad news for the neuroscience of creativity. In R. E. Jung & O. Vartanian (Eds.), The Cambridge handbook of the neuroscience of creativity (pp. 9–18). Cambridge University Press. https://doi.org/10.1017/9781316556238.002
Sinfield, J. V., Gustafson, T., & Hindo, B. (2014). The discipline of creativity. MIT Sloan Management Review, 55(2), 24–26.
Stein, M. I. (1953). Creativity and culture. The Journal of Psychology: Interdisciplinary and Applied, 36(2), 311–322. https://doi.org/10.1080/00223980.1953.9712897
Varela, F. J., Thompson, E., & Rosch, E. (2017). The embodied mind: Cognitive science and human experience. The MIT Press. https://doi.org/10.7551/mitpress/9780262529365.001.0001
Weathers, K. C., Strayer, D. L., & Likens, G. E. (2013). Fundamentals of ecosystem science. Academic Press.
World Economic Forum. (2020). These are the top 10 job skills of tomorrow – and how long it takes to learn them. https://www.weforum.org/agenda/2020/10/top-10-work-skills-of-tomorrow-how-long-it-takes-to-learn-them/