The analysis of sports and their communication in the context of creative industries
Abstract
The emergence of the phenomenon of sports is closely associated with the processes of communication. Sport is a social phenomenon, which solves a number of various tasks. The integrity and popularity of sport promoted the emergence and development of sport industry, integrating all human activities. The sport industry is changing with the changes in social and technological development. It is aimed at satisfying the needs of the society at various levels (i.e. personal, group, social, national and international levels). Sport helps to solve the tasks of personal growth. The analysis of sport and the basic elements of the sport industry allows for assessing the importance and determining the stages of the sport industry’s development. The phenomenon of sport and the associated industry needs a thorough study, including seemingly unrelated areas (i.e. education, physiology, psychology, law, economy, communication, culture, technologies, etc.).
Article in English.
Sporto ir sporto komunikacijos analizė kūrybinių industrijų kontekste
Santrauka
Sporto reiškinio atsiradimas siejamas su visuomenės komunikacijos procesais. Sportas – tai socialinis reiškinys, kuris integraliai sprendžia daugybę skirtingų uždavinių. Sporto integralumas ir populiarumas paskatino sporto industrijos atsiradimą ir plėtrą. Sporto industrija integruoja visų žmogaus veiklos rūšių sritis, vykstant visuomenės socialinei raidai ir technologijų plėtrai, keičiasi ir sporto industrija. Pagrindinis jos uždavinys – tenkinti įvairaus lygmens visuomenės poreikius (asmens, grupės, bendruomenės, valstybės, tarptautinius). Sporto reiškinys padeda spręsti ir asmenybės augimo uždavinius. Atlikta sporto ir sporto industrijos pagrindų analizė leidžia įvertinti sporto industrijos svarbą ir plėtros gaires. Sporto reiškinys ir jo generuojama industrija reikalauja plačių integralių tyrimų sujungiant iš pirmo žvilgsnio nesusiejamas sritis (edukaciją, fiziologiją, psichologiją, teisę, ekonomiką, komunikaciją, kultūrą, technologijas ir t. t.).
Reikšminiai žodžiai: turinys, plėtra, sporto integralumas, sąsajos, visuomenės poreikiai, vertybės.
Keyword : content, development, integrity of sports, interfaces, needs of the society, values
How to Cite
Dadelo, S. (2020). The analysis of sports and their communication in the context of creative industries. Creativity Studies, 13(2), 246-256. https://doi.org/10.3846/cs.2020.12206
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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Coakley, J. (2011). Youth sports: what counts as “positive development?” Journal of Sport and Social Issues, 35(3), 306–324. https://doi.org/10.1177/0193723511417311
Council of Europe, Committee of Ministers. (2001). Recommendation No. R (92) 13 Rev. of the Committee of Ministers to Member States on the Revised European Sports Charter (Adopted by the Committee of Ministers on 24 September 1992 at the 480th Meeting of the Ministers’ Deputies and Revised at Their 752nd Meeting on 16 May 2001). https://search.coe.int/cm/Pages/result_details.aspx?ObjectID=09000016804c9dbb
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Darnell, S. C., Chawansky, M., Marchesseault, D., Holmes, M., & Hayhurst, L. (2018). The state of play: critical sociological insights into recent “Sport for Development and Peace” research. International Review for the Sociology of Sport, 53(2), 133–151. https://doi.org/10.1177/1012690216646762
DiMaggio, P. (2003). David Throsby: 2001. Economics and culture (Book Review). Journal of Cultural Economics, 27, 73–75. https://doi.org/10.1023/A:1021567916234
Fill, Ch. (2009). Marketing communications: interactivity, communities and content. Pearson Education Limited.
Fox, K. R., & Lindwall, M. (2014). Self-esteem, self-perceptions and exercise. in A. Papaioannou & D. Hackfort (Eds.), Routledge companion to sport and exercise psychology (pp. 34–48). Series: International Perspectives on Key Issues in Sport and Exercise Psychology. Routledge.
Hoekman, M. J., Schulenkorf, N., & Welty Peachey, J. (2019). Re-Engaging local youth for sustainable sport-for-development. Sport Management Review, 22(5), 613–625. https://doi.org/10.1016/j.smr.2018.09.001
Howkins, J. (2013). The creative economy: how people make money from ideas. Penguin Books.
Jarvie, G., Thornton, J., & Mackie, H. (2018). Sport, culture and society: an introduction. Routledge. https://doi.org/10.4324/9781315688961
Jones, I. (2014). Research methods for sports studies. Routledge.
Lichtenthaler, U. (2018). Substitute or synthesis: the interplay between human and artificial intelligence. Research-Technology Management, 61(5), 12–14. https://doi.org/10.1080/08956308.2018.1495962
Margaritis, K. (2019). Law, ethics, and integrity in the sports industry. Series: Premier Reference Source. IGI Global. https://doi.org/10.4018/978-1-5225-5387-8
Memmert, D. (2016). Teaching tactical creativity in sport: research and practice. Series: Routledge Studies in Physical Education and Youth Sport. Routledge. https://doi.org/10.4324/9781315797618
Milgrom, P. R., & Tadelis, S. (2018). How artificial intelligence and machine learning can impact market design. NBER Working Paper No. 24282. Series: NBER Working Paper Series. https://www.nber.org/papers/w24282.pdf
Mumford, S. (2019). The aesthetics of sport and the arts: competing and complementary. Sport in Society, 22(5), 723–733. https://doi.org/10.1080/17430437.2018.1430478
Naraine, M. L., Wear, H. T., & Whitburn, D. J. (2019). User engagement from within the Twitter community of professional sport organizations. Managing Sport and Leisure, 24(5), 275–293. https://doi.org/10.1080/23750472.2019.1630665
Ozturk, R. G. (Ed.). (2014). Handbook of research on the impact of culture and society on the entertainment industry. IGI Global. https://doi.org/10.4018/978-1-4666-6190-5
Pedersen, P. M. (2013). Reflections on communication and sport: on strategic communication and management. Communication and Sport, 1(1–2), 55–67. https://doi.org/10.1177/2167479512466655
Plastino, E., & Purdy, M. (2018). Game changing value from artificial intelligence: eight strategies. Strategy and Leadership, 46(1), 16–22. https://doi.org/10.1108/SL-11-2017-0106
Pitts, B. G., Fielding, L. W., & Miller, L. K. (1994). Industry segmentation theory and the sport industry: developing a sport industry segment model. Sport Marketing Quarterly, 3(1), 15–24.
Ratten, V. (2019). Sports, technology and innovation: assessing cultural and social factors. Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-319-75046-0
Redner, H. (2004). Conserving cultures: technology, globalization, and the future of local cultures. Rowman & Littlefield Publishers, Inc.
Rohm, A. J., Milne, G. R., & McDonald, M. (2006). A mixed-method approach for developing market segmentation typologies in the sports industry. Sport Marketing Quarterly, 15(1), 29–39.
Romney, M., & Johnson, R. G. (2020). Show me a story: narrative, image, and audience engagement on sports network Instagram accounts. Information, Communication and Society, 23(1), 94–109. https://doi.org/10.1080/1369118X.2018.1486868
Seippel, Ø. (2017). Sports and nationalism in a globalized world. International Journal of Sociology, 47(1), 43–61. https://doi.org/10.1080/00207659.2017.1264835
Seippel, Ø., Dalen, H. B., Sandvik, M. R., & Solstad, G. M. (2018). From political sports to sports politics: on political mobilization of sports issues. International Journal of Sport Policy and Politics, 10(4), 669–686. https://doi.org/10.1080/19406940.2018.1501404
Shamir, B., & Eilam, G. (2005). “What’s your story?” a life-stories approach to authentic leadership development. The Leadership Quarterly, 16(3), 395–417. https://doi.org/10.1016/j.leaqua.2005.03.005
Shilling, Ch. (2005). The body in culture, technology and society. Series: Theory, Culture and Society. M. Featherstone (Ed.). SAGE Publications.
Skinner, J., Smith, A. C. T., & Swanson, S. (2018). Fostering innovative cultures in sport: leadership, innovation and change. Springer International Publishing AG.
Sohn, K., Canbolat, M. S., & Gardner, J. T. (2017). How should marketers deal with growth pattern changes in viral marketing campaigns? International Journal of Internet Marketing and Advertising, 11(2), 137–157. https://doi.org/10.1504/IJIMA.2017.084081
Sowell, Th. (1995). The vision of the anointed: self-congratulation as a basis for social policy. Basic Books.
Sport Accord. (2010). Definition of sport. https://web.archive.org/web/20111028112912/http://www.sportaccord.com/en/members/index.php?idIndex=32&idContent=14881
St.Pierre, M., Hofinger, G., & Simon, R. (2016). Crisis management in acute care settings: human factors and team psychology in a high-stakes environment. Springer International Publishing.
Stoldt, G. C., Dittmore, S. W., & Branvold, S. E. (2012). Sport public relations: managing stakeholder communication. Series: Library of Congress Cataloging-In-Publication Data. Human Kinetics.
Tkaczyk, J., & Krzyżanowska, M. (2013). Understanding customers in creative industries. International Journal of Sales, Retailing and Marketing, 2(2), 58–67.
Trail, G. T., Fink, J. S., & Anderson, D. F. (2003). Sport spectator consumption behavior. Sport Marketing Quarterly, 12(1), 8–17.
Trail, G. T., & James, J. D. (2001). The motivation scale for sport consumption: assessment of the scale’s psychometric properties. Journal of Sport Behavior, 24(1), 108–127.
United Nations. (2003). Sport for development and peace: towards achieving the millennium development goals. Report from the United Nations Inter-Agency Task Force on Sport for Development and Peace. https://www.unicef.org/sports/reportE.pdf
Wheaton, B., & Thorpe, H. (2019). Action sport media consumption trends across generations: exploring the olympic audience and the impact of action sports inclusion. Communication & Sport, 7(4), 415–445. https://doi.org/10.1177/2167479518780410
Yousaf, A., Bashir, M., & Mishra, A. (2020). Revisiting spectator-based sports team reputation: strategic implications for team managers. Corporate Reputation Review, 23(1), 1–12. https://doi.org/10.1057/s41299-019-00068-y