The role of strategic physiognomy in excellent marketing performance
Abstract
The current investigation aims to demonstrate the impact of strategic psychology, specifically empowerment, inspiration, and profound knowledge, on the achievement of exceptional performance in corporate organizations. The basic data was gathered by means of a questionnaire as a component of an analytical descriptive methodology to accomplish this aim. The Development Bank of Iraq distributed 120 questionnaires, of which 100 were returned. The primary hypothesis, which asserts that strategic physiognomy significantly impacts optimal performance, was corroborated by the study’s findings. The study came to many results, the most notable of which is that strategic Physiognomy has a favorable, substantial, and statistically significant influence on obtaining remarkable performance. The investigation ended with a set of recommendations, one of which was to raise awareness of the concept of empowerment and its role in encouraging a spirit of commitment among workers by motivating them to participate in decision-making and encouraging individual initiative, generating creative ideas, and participating in their application to achieve Excellent marketing performance.
Keyword : strategic physiognomy, excellent performance, empowerment, commercial banks, Iraq
How to Cite
Fadhil, A. H., Abdulrasool, A. M., Al-Hakeem, L. M., Amanah, A. A., & Hussain, A. N. (2024). The role of strategic physiognomy in excellent marketing performance. Business: Theory and Practice, 25(2), 585–592. https://doi.org/10.3846/btp.2024.20358
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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Guisi, Z. Z. (2018). The effect of marketing mixed strategy on marketing performance and competitive excellence in shopping mall in Badung and Denpasar Regency. Jurnal Ekonomi & Bisnis, 5(1), 33–40.
Halasa, A., Malkawi, N., & Obeidat, A. M. (2017). Achieving performance excellence through cloud computing atmosphere – applied study at Zain telecommunications company – Jordan. International Review of Management and Business Research, 6(1), 229–243.
Hardiniawati, M., & Pratama, A. A. N. (2023). Influence sharia compliance, relational marketing, and service excellent to customer loyalty: Customer satisfaction as intervening variable in Bank Muamalat Indonesia. Annual International Conference on Islamic Economics and Business, 3, 85–94.
Hasan, H. Q., Hussain, A. N., & Amanah, A. A. (2022). Strategic behavior and impact in achieving high performance for organizations: An analytical descriptive study of a sample of managers in ur general company: Thi-Qar–Iraq. American Journal of Interdisciplinary Research and Development, 7, 93–112.
Hassin, R., & Tope, Y. (2000). Facing faces: Studies on the cognitive aspects of physiognomy. Journal of Personality and Social Psychology, 78(5), 837–852. https://doi.org/10.1037/0022-3514.78.5.837
Horwitch, M., & Whipple, M. (2014). Leaders who inspire: A 21st-century approach to developing your talent. Bain & Company, Inc.
Hughes, R. L., Beatty, K. C., & Dinwoodie, D. L. (2014). Becoming a strategic leader, your role in your organization’s enduring success. John Wiley & Sons, Inc.
Hussain, A. N., Olaywi, A. H., Amanah, A. A., & Fadhil, A. H. (2024a). Interactive role of strategic clarity in the relationship between organizational conflict management and strategic decision quality. Business: Theory and Practice, 25(1), 154–163. https://doi.org/10.3846/btp.2024.20083
Hussain, Z. N., Hussain, A. N., Olaywi, A. H., Amanah, A. A., & Fadhil, A. H. (2024b). Role of strategic innovation capabilities in enhancing strategic niche of Iraqi industrial companies. International Journal of eBusiness and eGovernment Studies, 16(1), 86–110.
Hussain, Z. N., Al-Hakeem, L. M., Shaheed, J. M., Amanah, A. A., & Fadhil, A. H. (2024c). The impact of dynamic capabilities on achieving a sustainable competitive advantage. Journal of Modern Project Management, 12(1), 29–39.
Hussain, K. A. (2018). The impact of strategic physiognomy elements on organizational success. International Journal of Engineering Technology Research & Management (IJETRM), 2(11), 45–57.
Hussein, S. A., Amanah, A. A., & Kazem, S. A. (2023). Strategic learning and strategic agility: The mediating role of strategic thinking. International Journal of eBusiness and eGovernment Studies, 15(1), 1–25.
Islami, X., Mulolli, E., & Mustafa, N. (2018). Using management by objectives as a performance appraisal tool for employee satisfaction. Future Business Journal, 4(1), 94–108. https://doi.org/10.1016/j.fbj.2018.01.001
Jamal, D. H. (2022). The effect of strategic physiognomy in achieving organizational ingenuity, an exploratory study of the opinions of a sample of workers in the tourism authority. World Bulletin of Management and Law (WBML), 11, 50–61.
Jiang, H., Wei Xiong, W., & Cao, Y. (2017). A conceptual model of excellent performance mode of port enterprise logistics management. Polish Maritime Research, 24(S3), 34–40. https://doi.org/10.1515/pomr-2017-0102
Kaewmungkoon, S., Ussahawanitchakit P., & Raksong, S. (2016). Marketing excellence strategy and firm survival. The Business and Management Review, 7(5).
Kashkool, H. M. A. (2020). The role of strategic physiognomy in achieving cyber marketing through the mediating role of sweeping innovation. University of Kufa.
Lin, N. (2017). Building a network theory of social capital. In Social capital (pp. 3–28). Routledge. https://doi.org/10.4324/9781315129457-1
Mandal, P. C. (2020). Achieving excellence in services marketing: Roles in customer delight. International Journal of Business Excellence, 20(3), 359–374. https://doi.org/10.1504/IJBEX.2020.106366
Mijbas, H. A., & Al-Bayati, M. T. A. (2018). The impact of talent management strategies in achieving excellent performance. In Proceedings of the 4th Specialized Scientific Conference (Vol. 1). Technical Administrative College of Baghdad.
Mohammed, R. K., & Saaed, H. K. (2021). Strategic physiognomy and its impact on organizational prosperity: An analytical research in the state company for electrical and electronic industries. The Journal of Contemporary Issues in Business and Government, 27, 2626–2634.
Noe, R. (2010). Employee training and development (5th ed.). McGraw-Hill Companies, Inc.
Oghenejobo, M. (2014). Strategic leadership for sustainable personal and organizational success. Westbow Press.
Oleynick, V. C., Thrash, T. M., LeFew, M. C., Moldovan, E. G., & Kieffaber, P. D. (2014). The scientific study of inspiration in the creative process: Challenges and opportunities. Frontiers in Human Neuroscience, Hypothesis and Theory, 8, Article 436. https://doi.org/10.3389/fnhum.2014.00436
Radhi, M. H., & Ghabash, F. R. (2023). The synergistic relationship between strategic physiognomy and organizational improvisation and their role in achieving entrepreneurial performance – Karbala Refinery Project Authorit. Russian Law Journal, XI(12s).
Ramiz, J. J., & Ismaeel, F. M. (2020). The reflection of community participation in promoting organizational discrimination. Journal of Economics and Administrative Sciences, 26(124).
Shawali, A. F. S., Ismail, M. S., & Al-Zaq, Y. S. (2024). The impact of competitive intelligence on the performance of tourism companies: The mediating role of marketing performance excellence. International Journal of Tourism, Archaeology, and Hospitality (IJTAH), 4(2), 243–261. https://doi.org/10.21608/ijtah.2024.275120.1125
Soluman, S. A., & Jamal, D. H. (2022). The effect of strategic physiognomy enhancing organizational success of touristic organizations: An exploratory study in the ministry of culture, tourism, antiquities. PalArch’s Journal of Archaeology of Egypt / Egyptology, 19(2).
Ubaid, A. M., & Dweiri, F. T. (2019, March 5–7). Excellent performance realization methodologies (EPRMs): Elements and framework. In Proceedings of the International Conference on Industrial Engineering and Operations Management. Bangkok, Thailand.
Wajih, M. M., & Raouf, R. A. (2022). Diagnosing the reality of strategic physiognomy: An exploratory study of the opinions of a sample of administrative leaders at the University of Mosul. Tikrit Journal of Administrative and Economic Sciences, 18(59), 274–291. https://doi.org/10.25130/tjaes.18.59.2.17
Weber, Y., & Tarba, S. Y. (2014). Strategic agility: A state of the art introduction to the special section on strategic agility. California Management Review, 56(3), 5–12. https://doi.org/10.1525/cmr.2014.56.3.5
Wing, H. (2015). Strategic innovation and physiognomy. Physiognomynal Journal of Green Studies, 5(20).
Xiaolin, W., & Zhang, X. (2016). Automated inference on criminality using face images. McMaster University and Shanghai Jiao Tong University.
Yuan, L. (2015). The happier one is, the more creative one becomes: An investigation on inspirational positive emotions from both subjective wellbeing and satisfaction at work. Psychology, 6(3), 201–209. https://doi.org/10.4236/psych.2015.63019
Abdullah, N. M. (2024). Strategic physiognomy and its reflections on organizational high-performance indicators / exploratory study of the opinions of a sample of workers in the Northern Cement Company. University of Kirkuk Journal for Administrative and Economic Science, 14(1), 306–320.
Al-Dulaimi, I. A. H. (2019). The impact of strategic physiognomy on organizational entrepreneurship: Applied study in Iraqi higher education. International Journal of Engineering Technology Research & Management, 3(6), 34–48.
Al-Fatlawi, M. H. (2012). The impact of the organization’s position on achieving Excellent marketing performance through organizational integration: A case study at the University of Kerbala [a doctoral thesis, University of Baghdad].
Al-Jubouri, H. K. A. (2012). The impact of marketing knowledge and competitive intelligence on achieving excellent marketing performance: An analytical comparative study of the opinions of a sample of directors of Iraqi governmental and private banks [Master’s Thesis, College of Administration and Economics, Kerbala University].
Al-Majmai, F. I. H., & Al-Obeidi, F. M. Q. (2023). The role of strategic physiognomy in dealing with marketing chaos. Migration Letters, 20(S5), 124–139.
Alsaqal, A. H., Ahmed, H. A., & Abdullah, A. J. (2021). The role of strategic physiognomy to avoid the strategic drift. Academy of Strategic Management Journal, 20(6), 1–11.
Amanah, A. A., Hussein, S. A., & Fadhil, A. H. (2022). Assessing the relationship of strategic alignment with strategic response: Mediating role of strategic thinking: Prospective analytical research in Karkh Health Directorate – Baghdad/Iraq. International Journal of eBusiness and eGovernment Studies, 14(2), 388–410.
Bahar, M. A., & Ahmed, S. F. (2021). The effect of strategic physiognomy capabilities in reconfiguration the organization: An applied study at the central oil refineries company in Iraq. International Journal of Research in Social Sciences and Humanities, 11(3) 18–39. https://doi.org/10.37648/ijrssh.v11i03.002
Bannay, D. F., Hadi, M. J., & Amanah, A. A. (2020). The impact of inclusive leadership behaviors on innovative workplace behavior with an emphasis on the mediating role of work engagement. Problems and Perspectives in Management, 18(3), 479–491. https://doi.org/10.21511/ppm.18(3).2020.39
Bergquist, T. (2018). Impact of empowerment and autonomy on the Nursing Director’s intent to stay. Walden Dissertations and Doctoral Studies, 5606.
Burke, W. W. (2017). Organization change: Theory and practice. Sage Publications.
Cascio, W. (2018). Managing human resources. McGraw-Hill Education.
Chandler, M. T. (2016). How performance management is killing performance. Berrett-Koehler Publishers.
Chuang, C. H., Jackson, S. E., & Jiang, Y. (2016). Can knowledge-intensive teamwork be managed? Examining the roles of HRM systems, leadership, and tacit knowledge. Journal of Management, 42(2), 524–554. https://doi.org/10.1177/0149206313478189
Dabbas, H. F., & Muhemmed, S. T. (2018). Effect of strategic physiognomy. Physiognomyess of organizational sustainability. International Journal for Advance Research and Development, 3(5), 98–105.
Darweesh, R. E., Ahmad, N. S., & Rasheed, F. H. (2024). E-marketing and its role in achieving excellent performance: Analytical study of the opinions of a sample of workers in a number of commercial organizations in the City of Sulaymaniyah. The Scientific Journal of Cihan University–Sulaimaniya, 8(1), 475–494. https://doi.org/10.25098/8.1.44
Fadhil, A. H., Al-Sammari, A. A. A., Al-Hakeem, L. M. H., & Qandeel, A. M. A. (2021). The role of leaders’ moral intelligence to enhance strategic leadership. Journal of Management and Accounting Studies, 9(1), 65–78. https://doi.org/10.24200/jmas.vol9iss01pp65-78
Fadhil, A. H., Amanah, A. A., Hussein, S. A., Hasan, M. F., Ghaith, S. M. A., & Mohammed, I. Z. (2023). Impact of behavioural integration of senior management in effectiveness of strategic decision-making: An applied study in some Iraqi private faculties in Kerbala City. Technium Social Sciences Journal, 43, 371–388. https://doi.org/10.47577/tssj.v43i1.8833
Guisi, Z. Z. (2018). The effect of marketing mixed strategy on marketing performance and competitive excellence in shopping mall in Badung and Denpasar Regency. Jurnal Ekonomi & Bisnis, 5(1), 33–40.
Halasa, A., Malkawi, N., & Obeidat, A. M. (2017). Achieving performance excellence through cloud computing atmosphere – applied study at Zain telecommunications company – Jordan. International Review of Management and Business Research, 6(1), 229–243.
Hardiniawati, M., & Pratama, A. A. N. (2023). Influence sharia compliance, relational marketing, and service excellent to customer loyalty: Customer satisfaction as intervening variable in Bank Muamalat Indonesia. Annual International Conference on Islamic Economics and Business, 3, 85–94.
Hasan, H. Q., Hussain, A. N., & Amanah, A. A. (2022). Strategic behavior and impact in achieving high performance for organizations: An analytical descriptive study of a sample of managers in ur general company: Thi-Qar–Iraq. American Journal of Interdisciplinary Research and Development, 7, 93–112.
Hassin, R., & Tope, Y. (2000). Facing faces: Studies on the cognitive aspects of physiognomy. Journal of Personality and Social Psychology, 78(5), 837–852. https://doi.org/10.1037/0022-3514.78.5.837
Horwitch, M., & Whipple, M. (2014). Leaders who inspire: A 21st-century approach to developing your talent. Bain & Company, Inc.
Hughes, R. L., Beatty, K. C., & Dinwoodie, D. L. (2014). Becoming a strategic leader, your role in your organization’s enduring success. John Wiley & Sons, Inc.
Hussain, A. N., Olaywi, A. H., Amanah, A. A., & Fadhil, A. H. (2024a). Interactive role of strategic clarity in the relationship between organizational conflict management and strategic decision quality. Business: Theory and Practice, 25(1), 154–163. https://doi.org/10.3846/btp.2024.20083
Hussain, Z. N., Hussain, A. N., Olaywi, A. H., Amanah, A. A., & Fadhil, A. H. (2024b). Role of strategic innovation capabilities in enhancing strategic niche of Iraqi industrial companies. International Journal of eBusiness and eGovernment Studies, 16(1), 86–110.
Hussain, Z. N., Al-Hakeem, L. M., Shaheed, J. M., Amanah, A. A., & Fadhil, A. H. (2024c). The impact of dynamic capabilities on achieving a sustainable competitive advantage. Journal of Modern Project Management, 12(1), 29–39.
Hussain, K. A. (2018). The impact of strategic physiognomy elements on organizational success. International Journal of Engineering Technology Research & Management (IJETRM), 2(11), 45–57.
Hussein, S. A., Amanah, A. A., & Kazem, S. A. (2023). Strategic learning and strategic agility: The mediating role of strategic thinking. International Journal of eBusiness and eGovernment Studies, 15(1), 1–25.
Islami, X., Mulolli, E., & Mustafa, N. (2018). Using management by objectives as a performance appraisal tool for employee satisfaction. Future Business Journal, 4(1), 94–108. https://doi.org/10.1016/j.fbj.2018.01.001
Jamal, D. H. (2022). The effect of strategic physiognomy in achieving organizational ingenuity, an exploratory study of the opinions of a sample of workers in the tourism authority. World Bulletin of Management and Law (WBML), 11, 50–61.
Jiang, H., Wei Xiong, W., & Cao, Y. (2017). A conceptual model of excellent performance mode of port enterprise logistics management. Polish Maritime Research, 24(S3), 34–40. https://doi.org/10.1515/pomr-2017-0102
Kaewmungkoon, S., Ussahawanitchakit P., & Raksong, S. (2016). Marketing excellence strategy and firm survival. The Business and Management Review, 7(5).
Kashkool, H. M. A. (2020). The role of strategic physiognomy in achieving cyber marketing through the mediating role of sweeping innovation. University of Kufa.
Lin, N. (2017). Building a network theory of social capital. In Social capital (pp. 3–28). Routledge. https://doi.org/10.4324/9781315129457-1
Mandal, P. C. (2020). Achieving excellence in services marketing: Roles in customer delight. International Journal of Business Excellence, 20(3), 359–374. https://doi.org/10.1504/IJBEX.2020.106366
Mijbas, H. A., & Al-Bayati, M. T. A. (2018). The impact of talent management strategies in achieving excellent performance. In Proceedings of the 4th Specialized Scientific Conference (Vol. 1). Technical Administrative College of Baghdad.
Mohammed, R. K., & Saaed, H. K. (2021). Strategic physiognomy and its impact on organizational prosperity: An analytical research in the state company for electrical and electronic industries. The Journal of Contemporary Issues in Business and Government, 27, 2626–2634.
Noe, R. (2010). Employee training and development (5th ed.). McGraw-Hill Companies, Inc.
Oghenejobo, M. (2014). Strategic leadership for sustainable personal and organizational success. Westbow Press.
Oleynick, V. C., Thrash, T. M., LeFew, M. C., Moldovan, E. G., & Kieffaber, P. D. (2014). The scientific study of inspiration in the creative process: Challenges and opportunities. Frontiers in Human Neuroscience, Hypothesis and Theory, 8, Article 436. https://doi.org/10.3389/fnhum.2014.00436
Radhi, M. H., & Ghabash, F. R. (2023). The synergistic relationship between strategic physiognomy and organizational improvisation and their role in achieving entrepreneurial performance – Karbala Refinery Project Authorit. Russian Law Journal, XI(12s).
Ramiz, J. J., & Ismaeel, F. M. (2020). The reflection of community participation in promoting organizational discrimination. Journal of Economics and Administrative Sciences, 26(124).
Shawali, A. F. S., Ismail, M. S., & Al-Zaq, Y. S. (2024). The impact of competitive intelligence on the performance of tourism companies: The mediating role of marketing performance excellence. International Journal of Tourism, Archaeology, and Hospitality (IJTAH), 4(2), 243–261. https://doi.org/10.21608/ijtah.2024.275120.1125
Soluman, S. A., & Jamal, D. H. (2022). The effect of strategic physiognomy enhancing organizational success of touristic organizations: An exploratory study in the ministry of culture, tourism, antiquities. PalArch’s Journal of Archaeology of Egypt / Egyptology, 19(2).
Ubaid, A. M., & Dweiri, F. T. (2019, March 5–7). Excellent performance realization methodologies (EPRMs): Elements and framework. In Proceedings of the International Conference on Industrial Engineering and Operations Management. Bangkok, Thailand.
Wajih, M. M., & Raouf, R. A. (2022). Diagnosing the reality of strategic physiognomy: An exploratory study of the opinions of a sample of administrative leaders at the University of Mosul. Tikrit Journal of Administrative and Economic Sciences, 18(59), 274–291. https://doi.org/10.25130/tjaes.18.59.2.17
Weber, Y., & Tarba, S. Y. (2014). Strategic agility: A state of the art introduction to the special section on strategic agility. California Management Review, 56(3), 5–12. https://doi.org/10.1525/cmr.2014.56.3.5
Wing, H. (2015). Strategic innovation and physiognomy. Physiognomynal Journal of Green Studies, 5(20).
Xiaolin, W., & Zhang, X. (2016). Automated inference on criminality using face images. McMaster University and Shanghai Jiao Tong University.
Yuan, L. (2015). The happier one is, the more creative one becomes: An investigation on inspirational positive emotions from both subjective wellbeing and satisfaction at work. Psychology, 6(3), 201–209. https://doi.org/10.4236/psych.2015.63019